Email Marketing
Areas of Expertise:
- Accessibility
- Analytics
- Asset Creation/Management: Backgrounds, Icons, Images, Photos, Shapes, Templates, Videos
- Audience Research & Segmentation
- Branding & Identity
- Campaign Strategy
- Collaborate with Campaign Leads & Contributors
- Copywriting & Editing
- Email Design & Responsive Layout
- HTML/CSS
- List Building
- Newsletters
scroll down for visual examples
Newsletters
It was important to establish regular communication with employees and customers. I created monthly newsletters in MailChimp for each group – The Insider for internal employee news and Tech Topics for customer-facing news.
I created the internal newsletter in 2018 and published over 100 issues in MailChimp. I managed the entire process from template design and content gathering to publication. I worked with various team members who contributed content and reviewed drafts. It typically included shout-outs for employee accomplishments, partner news, IT updates, HR happenings, and more.
I collaborated with a lead engineer to create the customer newsletter starting in 2020. The engineer gathered or wrote content that would be of interest to current and potential customers. I assisted with gathering content in addition to designing templates, managing the content creation process and publication in MailChimp (over 70 issues), and growing the audience – reaching over 7,000 subscribers.
My Process
- Researched, gathered, and wrote content
- Designed email template in MailChimp
- Edited and added content to MailChimp newsletter
- Sent newsletter draft to contributors
- Received final approval from management
- Scheduled and sent newsletter to audience in MailChimp
- Posted external newsletter content to social media
Tools Used
- Adobe Photoshop
- Canva
- HTML/CSS
- MailChimp
- Microsoft Word
- Perplexity AI (for research)
Worked With
Customer Success Manager, Executive Vice President, HR Director/Team, IT Engineers & Project Management, Partners & Programs Manager
