Marketing Materials
Areas of Expertise:
- Asset Creation/Management: Ads, Brochures, Business Collateral, E-Books, Emails, Guides, Handouts, Infographics, Landing Pages, Newsletters, Presentations, Social Media Graphics, Templates, Videos
- Branding & Identity
- Campaign Strategy
- Collaboration with Key Stakeholders
- Copywriting & Editing
- Data Visualization
- Feedback & Iteration
- HTML/CSS
- Market Research
- Project Management
- Visual Communication & Layout
scroll down for visual examples
Business Cards
The old business card format was outdated and not useful for team members. They needed a better way to share contact information that wouldn’t get lost in a pile of papers.
I researched the vCard format – downloading contact information from a QR code directly into the Contacts phone app – and incorporated it into a new business card design. This resulted in a modern, easy, and quick way of sharing contact information.
My Process
- Met with management to discuss project scope and goals
- Identified recipients and put together data lists
- Researched designs and vCard process
- Gathered brand assets and requirements
- Sketched design ideas
- Designed mockups and iterations
- Reviewed drafts with team and implemented feedback
- Created design template and variations for different job types
- Tested data merge process
- Put together request and approval processes for ordering cards
Tools Used
- Adobe Illustrator, InDesign, Photoshop
- Microsoft Excel
- Perplexity AI (for research)
Worked With
Chief Executive Officer, Chief Operating Officer, Executive Vice President, Sales Executives
Handouts
Vendor handouts on the topics of network and security assessments were complicated with too much information. The IT and sales teams needed clear, visual ways to explain the Network and Security Assessment programs that were concise, easily read, with straightforward calls to action. I designed each handout with a connected design and layout to be part of a series of services handouts.
My Process
- Met with team to discuss project scope, challenges, and goals
- Researched content and design ideas
- Created outline and gathered/wrote content
- Set up branding and template
- Created graphics
- Designed layout and added content
- Reviewed drafts with team and implemented feedback
- Finalized files and received final approval
- Shared handouts internally through SharePoint
- Shared handouts in newsletters and social media
Tools Used
- Adobe Illustrator, InDesign, Photoshop
- ChatGPT AI (for research)
- Microsoft SharePoint, Word
Worked With
Executive Vice President, IT/Engineering Team, Project Management Team, Sales Executives, Vice President of Technical Services
